“They laughed when I sat down at the piano…”
When subjects read this passage and several others in an fMRI machine, researchers were able to observe which parts of their brain were activated as the subjects read different elements.
Readers are far from passive consumers of words and stories. Indeed, it appears that we dynamically activate real-world scripts that help us to comprehend a narrative—and those active scripts in turn enrich the story beyond its mere words and sentences. In this way, reading is much like remembering or imagining a vivid event.
My advice: to engage potential customers, write a vivid story involving your product. It’s worked for the best copy writers and most successful ads in history, and it can work for you.